Case | HBS Case Collection | February 1978 (Revised September 1986)

AT&T -- Long Lines Department National Account Selling (A)

by Benson P. Shapiro

Keywords: Marketing; Communication; Strategy; Telecommunications Industry;

Citation:

Shapiro, Benson P. "AT&T -- Long Lines Department National Account Selling (A)." Harvard Business School Case 578-119, February 1978. (Revised September 1986.)