| HBS Case Collection
(Revised June 1993)
Sunkist Growers, Inc.
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration.
Keywords: Marketing Strategy;
Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)