Publications
Publications
- October 1976 (Revised June 1993)
- HBS Case Collection
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
Abstract
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration.
Keywords
Citation
Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)