Chapter | The Global Market: Developing a Strategy to Manage Across Borders | 2004

Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades

by Richard S. Tedlow and Rawi Abdelal

Keywords: Globalized Markets and Industries;

Citation:

Tedlow, Richard S., and Rawi Abdelal. "Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, 11–30. San Francisco, CA: Jossey-Bass, 2004.