|
Chapter
| The Global Market: Developing a Strategy to Manage Across Borders
| 2004
Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades
by
Richard S. Tedlow and Rawi Abdelal
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Keywords: History;
Globalized Markets and Industries;
Citation:
Tedlow, Richard S., and Rawi Abdelal. "Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch, and Rohit Deshpandé, 11–30. San Francisco, CA: Jossey-Bass, 2004.