Background Note | HBS Case Collection | June 1974 (Revised April 1983)

Note on Marketing Arithmetic and Related Marketing Terms

by James L. Heskett and Theodore Levitt

Abstract

A basic note to be used at the beginning of the introductory marketing course to familiarize students with the arithmetic techniques, concepts, and terms that are typically employed in the analysis of a first year marketing case.

Keywords: Marketing;

Citation:

Heskett, James L., and Theodore Levitt. "Note on Marketing Arithmetic and Related Marketing Terms." Harvard Business School Background Note 574-082, June 1974. (Revised April 1983.)