Article | Journal of Service Research | November 2004

The Persistence of Customer Profitability: Empirical Evidence and Implications from a Financial Services Firm

by Dennis Campbell and Frances X. Frei

Keywords: Customers; Markets; Information; Finance; Business Ventures; Profit; Financial Services Industry;

Citation:

Campbell, Dennis, and Frances X. Frei. "The Persistence of Customer Profitability: Empirical Evidence and Implications from a Financial Services Firm." Journal of Service Research 7, no. 2 (November 2004).