Case | HBS Case Collection | February 1973 (Revised June 1973)

Listerine Antiseptic (A)

by Stephen A. Greyser

Keywords: Advertising Campaigns; Pharmaceutical Industry;

Citation:

Greyser, Stephen A. "Listerine Antiseptic (A)." Harvard Business School Case 573-060, February 1973. (Revised June 1973.)