Article | JMR, Journal of Marketing Research | November 2004

Linking Customer Management Effort to Customer Profitability in Industrial Markets

by Douglas Bowman and Das Narayandas

Keywords: Customers; Management; Profit; Markets;

Citation:

Bowman, Douglas, and Das Narayandas. "Linking Customer Management Effort to Customer Profitability in Industrial Markets." JMR, Journal of Marketing Research 41, no. 4 (November 2004).