Article | Journal of Marketing Research (JMR) | November 2004

Linking Customer Management Effort to Customer Profitability in Industrial Markets

by Douglas Bowman and Das Narayandas

Keywords: Customers; Management; Profit; Markets;

Citation:

Bowman, Douglas, and Das Narayandas. "Linking Customer Management Effort to Customer Profitability in Industrial Markets." Journal of Marketing Research (JMR) 41, no. 4 (November 2004).