Article | JMR, Journal of Marketing Research | November 2004
by Douglas Bowman and Das Narayandas
Keywords: Customers; Management; Profit; Markets;
Citation:
Bowman, Douglas, and Das Narayandas. "Linking Customer Management Effort to Customer Profitability in Industrial Markets." JMR, Journal of Marketing Research 41, no. 4 (November 2004).
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Case | HBS Case Collection | 2013
Innovation at the Boston Consulting Group
Robert G. Eccles, Das Narayandas and Penelope Rossano
Keywords: innovation; strategy consulting; professional service firm; knowledge management; client management; product development; leadership; Customer Focus and Relationships; Customer Value and Value Chain; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Value Creation; Consulting Industry;
Ron Johnson: Retail at Target, Apple, and J.C. Penney
Das Narayandas, Kerry Herman and Lisa Mazzanti
Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
Das Narayandas, Kallol Das and Kerry Herman