Article | Journal of Marketing | July 2004

Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

by Das Narayandas and V. Kasturi Rangan

Keywords: Relationships; Markets;

Citation:

Narayandas, Das, and V. Kasturi Rangan. "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets." Journal of Marketing 68, no. 3 (July 2004).