Case | HBS Case Collection | June 1967 (Revised January 1968)

WTS-Pharmacraft: Fresh Deodorant

by Walter J. Salmon

Keywords: Marketing Channels; Marketing Strategy; Advertising;

Citation:

Salmon, Walter J. "WTS-Pharmacraft: Fresh Deodorant." Harvard Business School Case 513-159, June 1967. (Revised January 1968.)