Case | HBS Case Collection | July 1998 (Revised March 2000)

Champion International

by Michael Beer and James Weber


Richard Olson, a long-tenured employee, was named CEO of Champion in 1996. Champion had been conducting an organizational transformation since the early 1980s that could be considered successful on most operational and social measures. However, due to industry dynamics, success on the financial side has been harder to achieve. The change effort has focused on the creation of a high-performance organization through the use of self-managing teams at all levels of the organization.

Keywords: Change Management; Transformation; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Design;


Beer, Michael, and James Weber. "Champion International." Harvard Business School Case 499-019, July 1998. (Revised March 2000.)