Supplement | HBS Case Collection | 1998 (Revised from original 1997 version)

Asda (B)

by Michael Beer and James Weber

Abstract

Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers first, and creating a culture characterized by high involvement of employees and fast innovation and implementation of new ideas.

Keywords: Change Management; Customer Relationship Management; Governance Controls; Innovation and Invention; Management; Service Delivery; Organizational Culture; Strategy; Food and Beverage Industry; Retail Industry;

Citation:

Beer, Michael, and James Weber. "Asda (B)." Harvard Business School Supplement 498-007, May 1998. (Revised from original October 1997 version.)