Book | 2004

The Global Market: Developing a Strategy to Manage Across Borders

by John A. Quelch and Rohit Deshpandé

Keywords: Markets; Strategy; Management;

Citation:

Quelch, John A., and Rohit Deshpandé. The Global Market: Developing a Strategy to Manage Across Borders. San Francisco, CA: Jossey-Bass, 2004.