Article | Strategy & Innovation | November/December 2003

Performance, Convenience, Price: What's Your Brand About?

by Scott D. Anthony and Clayton M. Christensen

Keywords: Performance; Price; Brands and Branding;

Citation:

Anthony, Scott D., and Clayton M. Christensen. "Performance, Convenience, Price: What's Your Brand About?" Strategy & Innovation 1, no. 4 (November/December 2003).