|
Article
| Strategy & Innovation
|
November/December 2003
Performance, Convenience, Price: What's Your Brand About?
by
Scott D. Anthony and Clayton M. Christensen
|
Keywords: Performance;
Price;
Brands and Branding;
Citation:
Anthony, Scott D., and Clayton M. Christensen. "Performance, Convenience, Price: What's Your Brand About?" Strategy & Innovation 1, no. 4 (November/December 2003).