Case | HBS Case Collection | November 1995

"Marketing" at Wachtell, Lipton, Rosen & Katz

by Jay W. Lorsch and Samanta Graff


Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis Presley of the M&A field." Lipton reflects on certain activities that the firm carries out aimed at building its reputation. Whether or not these activities constitute marketing is left an open question.

Keywords: Marketing Strategy; Reputation; Business Strategy; Legal Services Industry;


Lorsch, Jay W., and Samanta Graff. "Marketing" at Wachtell, Lipton, Rosen & Katz. Harvard Business School Case 496-037, November 1995.