Case | HBS Case Collection | March 1995 (Revised July 1995)

Apple Computer (B)(Abridged) : Building a Worldwide Strategy

by Michael Beer and Gregory C. Rogers


Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy.

Keywords: Human Resources; Adaptation; Corporate Strategy; Computer Industry;


Beer, Michael, and Gregory C. Rogers. "Apple Computer (B)(Abridged) : Building a Worldwide Strategy." Harvard Business School Case 495-045, March 1995. (Revised July 1995.)