Case | HBS Case Collection | 1995 (Revised from original version)

Apple Computer (B)(Abridged) : Building a Worldwide Strategy

by Michael Beer and Gregory C. Rogers

Abstract

Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy.

Keywords: Human Resources; Adaptation; Corporate Strategy; Computer Industry;

Citation:

Beer, Michael, and Gregory C. Rogers. "Apple Computer (B)(Abridged) : Building a Worldwide Strategy." Harvard Business School Case 495-045, July 1995. (Revised from original March 1995 version.)