| HBS Case Collection
(Revised from original version)
Apple Computer (A)(Abridged): Corporate Strategy and Culture
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company is very low. The purpose is to identify the key organizational issues that the company must address.
Problems and Challenges;