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Case
| HBS Case Collection
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1997
(Revised from original version)
Apple Computer (A)(Abridged): Corporate Strategy and Culture
by
Michael Beer and Gregory C. Rogers
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Abstract
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company is very low. The purpose is to identify the key organizational issues that the company must address.
Keywords: History;
Competitive Strategy;
Corporate Strategy;
Organizational Culture;
Problems and Challenges;
Computer Industry;