| HBS Case Collection
(Revised February 1997)
Apple Computer (A)(Abridged): Corporate Strategy and Culture
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company is very low. The purpose is to identify the key organizational issues that the company must address.
Keywords: Organizational Design;