Case | HBS Case Collection | March 1995 (Revised February 1997)

Apple Computer (A)(Abridged): Corporate Strategy and Culture

by Michael Beer and Gregory C. Rogers


Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company is very low. The purpose is to identify the key organizational issues that the company must address.

Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry;


Beer, Michael, and Gregory C. Rogers. "Apple Computer (A)(Abridged): Corporate Strategy and Culture." Harvard Business School Case 495-044, March 1995. (Revised February 1997.)