Background Note | HBS Case Collection | August 1993

Executing Change: Three Generic Strategies

by Nitin Nohria and Rakesh Khurana


Describes the strengths and weaknesses of three generic strategies for implementing change--programmatic change, discontinuous change, and emergent change.

Keywords: Change; Strategy;


Nohria, Nitin, and Rakesh Khurana. "Executing Change: Three Generic Strategies." Harvard Business School Background Note 494-039, August 1993.