Background Note | HBS Case Collection | August 1993

Six Principles of Successful Persuasion

by Nitin Nohria


Describes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change.

Keywords: Change Management; Leadership; Organizational Change and Adaptation;


Nohria, Nitin. "Six Principles of Successful Persuasion." Harvard Business School Background Note 494-037, August 1993.