| HBS Case Collection
(Revised August 1994)
Rhetoric of Change
Describes the ways in which managers communicate the need to change, specifically the way in which they use vision, crisis, and transition as rhetorical strategies to mobilize change. Also discusses strategies used by those trying to resist change, setting up what may be considered a rhetorical contest that determines whether change is embraced or not.
Nohria, Nitin. "Rhetoric of Change." Harvard Business School Background Note 494-036, August 1993. (Revised August 1994.)