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• Case | HBS Case Collection | 2013 (Revised from original 2012 version)

  Dow Chemical: Innovating for Sustainability

  Robert G. Eccles, George Serafeim and Shelley Xin Li

  Dow Chemical is one of the few major American industrial corporations that was founded in the late 19th century that is still in existence. From its origins producing bromine out of the brine underneath Midland, Michigan, the company has evolved from a diversified commodity chemical company to an advanced materials company whose products and services can make its clients more sustainable. During the 1960s and 1970s the company received a series of external shocks in the form of negative public opinion for some of its activities. These challenged the company's perception as being a "good company" and made it realize it needed to more proactively seek outside perspectives on how the company was viewed and what it should do. This led to the formation of the Corporate Environmental Advisory Council in 1992 which was renamed the Sustainability External Advisory Council (SEAC) in 2008. With substantial input from the SEAC, the company set two ambitious sets of ten-year goals: 1996-2005 and 2006-2015 and was largely successful in meeting them or on the way to doing so. In 2011, Neil Hawkins, Vice President of Sustainability and EH&S (Environmental, Health and Safety) is trying to decide what the content and format of the next ten-year goals should be to ensure the company's viability on its 200th birthday. Should they be incremental goals like the ones for 2005 or ambitious stretch targets like the ones for 2015? Or should they be broad statements of principles that encourage innovating for sustainability throughout the company? A further challenge facing the company is that it was rapidly globalizing with a large portion of its workforce outside its Midland, Michigan headquarters, making it even more difficult to preserve a common culture and commitment to sustainability.

  Keywords: Innovation Strategy; Environmental Sustainability; Chemical Industry;

  Citation:

  Eccles, Robert G., George Serafeim, and Shelley Xin Li. "Dow Chemical: Innovating for Sustainability." Harvard Business School Case 112-064, June 2013. (Revised from original January 2012 version.)

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• Article | Harvard Business Review Blogs | May 15, 2013

  Sustainability in Financial Services Is Not About Being Green

  Robert G. Eccles and George Serafeim

  Keywords: sustainability; financial services; financial services industry; banks; insurance companies; risk management; risk; accounting;

  Citation:

  Eccles, Robert G., and George Serafeim. "Sustainability in Financial Services Is Not About Being Green." Harvard Business Review Blogs (May 15, 2013).

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• Case | HBS Case Collection | 2013

  Innovation at the Boston Consulting Group

  Robert G. Eccles, Das Narayandas and Penelope Rossano

  This case is about how the Boston Consulting Group has approached innovation from its founding to the present day. It discusses the role of the firm's talent market and client market in developing these innovations.

  Keywords: innovation; strategy consulting; professional service firm; knowledge management; client management; product development; leadership; Customer Focus and Relationships; Customer Value and Value Chain; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Value Creation; Consulting Industry;

  Citation:

  Eccles, Robert G., Das Narayandas, and Penelope Rossano. "Innovation at the Boston Consulting Group." Harvard Business School Case 313-137, May 2013.

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