| HBS Case Collection
Nitin Nohria and Sandy Green
Discusses the changes that Donald Petersen made to turnaround Ford during his tenure, first as president then as CEO. Describes his major initiatives, including the new emphasis on quality.
Keywords: Change Management;
Organizational Change and Adaptation;
Nohria, Nitin, and Sandy Green. "Ford: Petersen's Turnaround." Harvard Business School Case 494-017, August 1993.
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Ranjay Gulati, Anthony J. Mayo and Nitin Nohria
Management Practices and Processes;
| Harvard Business Review
A Whole New Way of Looking at the World
What Makes Analysts Say 'Buy'?
Boris Groysberg, Paul M. Healy, Nitin Nohria and George Serafeim
Division of Faculty & Research
Harvard Business SchoolSoldiers Field
Boston, MA 02163