Case | HBS Case Collection | January 1994 (Revised March 1995)

De Passe Entertainment and Creative Partners

by Linda A. Hill


After 24 years at Motown Industries, Hollywood executive Suzanne de Passe has decided to go out on her own to start two new businesses. The case describes de Passe's career from her beginning as Berry Gordy's assistant at Motown Records to her presidency of Gordy/de Passe Productions. Upon Gordy's departure from the production business, de Passe decides to become an entrepreneur, forming both an independent production company and an artist management company. In the management venture, de Passe has a business partner, and in the production company she hires a president and COO. Focuses on her decision to become an entrepreneur and on the working partnerships she has developed with the executives of the two companies.

Keywords: Business Startups; Entrepreneurship; Partners and Partnerships; Business or Company Management; Entertainment; Personal Development and Career; Entertainment and Recreation Industry; Music Industry; California;


Hill, Linda A. "De Passe Entertainment and Creative Partners." Harvard Business School Case 494-013, January 1994. (Revised March 1995.)