Article | Harvard Business Review | July–August 1983

Quality Is More than Making a Good Product

by H. Takeuchi and J. Quelch

Keywords: Quality; Product;

Citation:

Takeuchi, H., and J. Quelch. "Quality Is More than Making a Good Product." Harvard Business Review 61, no. 4 (July–August 1983): l39–l45. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 77-86.)