Background Note | HBS Case Collection | January 1993 (Revised June 1993)

Challenge of Commitment,The

by Michael Beer and Michael J. Gibbs


Defines commitment, describes the psychological and organizational factors that underly it, and provides a comprehensive discussion of the policies and practices managers can employ to enhance commitment. Identifies control and commitment as two critical strategies managers must learn to manage and mix.

Keywords: Ethics; Governance Controls; Policy; Management Practices and Processes; Managerial Roles; Strategy;


Beer, Michael, and Michael J. Gibbs. "Challenge of Commitment,The." Harvard Business School Background Note 493-046, January 1993. (Revised June 1993.)