Case | HBS Case Collection | September 1992 (Revised January 2002)

Chrysler: Iacocca's Legacy

by Nitin Nohria and Sandy Green


Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change.

Keywords: Organizational Change and Adaptation; Leading Change; Leadership Style; Management Teams; Communication Strategy; Auto Industry; Manufacturing Industry;


Nohria, Nitin, and Sandy Green. "Chrysler: Iacocca's Legacy." Harvard Business School Case 493-017, September 1992. (Revised January 2002.)