Publications
Publications
- 1980
- Macromarketing: A Canadian Perspective
Consumer Products Warranties: Perspectives and Issues
By: J. Kennedy, M. Pearce and J. Quelch
Citation
Kennedy, J., M. Pearce, and J. Quelch. "Consumer Products Warranties: Perspectives and Issues." In Macromarketing: A Canadian Perspective, edited by D. Thompson, 251–272. Chicago: American Marketing Association, 1980.