Chapter | International Business | 2003

Managing the Multinational Enterprise

by L. T. Wells Jr. and John M. Stopford

Keywords: Multinational Firms and Management;


Wells, L. T., Jr., and John M. Stopford. "Managing the Multinational Enterprise." In International Business, edited by Peter Buckley.The History of Management Thought. Aldershot, U.K.: Ashgate Publishing, 2003. (Originally published as chapter 2 of John M. Stopford and L.T. Wells, Managing the Multinational Enterprise. New York: Basic Books, 1972.)