|
Chapter
| International Business
| 2003
Managing the Multinational Enterprise
by
L. T. Wells Jr. and John M. Stopford
|
Keywords: Multinational Firms and Management;
Citation:
Wells, L. T., Jr., and John M. Stopford. "Managing the Multinational Enterprise." In International Business, edited by Peter Buckley.The History of Management Thought. Aldershot, U.K.: Ashgate Publishing, 2003. (Originally published as chapter 2 of John M. Stopford and L.T. Wells, Managing the Multinational Enterprise. New York: Basic Books, 1972.)