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Case
| HBS Case Collection
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2000
(Revised from original 1992 version)
Joline Godfrey and the Polaroid Corporation (A)
by
Linda A. Hill and Nancy A Kamprath
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Abstract
Describes how Joline Godfrey, an intrapreneur at the Polaroid Corp., introduced and developed a project that could help Polaroid move to a more service- as opposed to product-oriented focus. Also depicts the mentor-protege relationship between Godfrey and Gerald Sudbey, a senior executive in the company. Addresses two issues: intrapreneurship and mentor-protege relationships. Allows the students to explore the process of intrapreneurship, what it takes to effectively be a change agent in an organization. In addition, provides them with a textured understanding of mentor-protege relationships--the various stages they go through, and the challenges and benefits they represent.
Keywords: Corporate Entrepreneurship;
Rank and Position;
Leading Change;
Problems and Challenges;
Change;
Electronics Industry;
Consumer Products Industry;