Case | HBS Case Collection | September 1991 (Revised December 1991)

Apple Computer (D): Epilogue

by Michael Beer and Michael J. Gibbs

Abstract

Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed. Can also be used mid-class to develop discussion of what to do next in the evolution of Apple's implementation of its new strategy.

Keywords: Strategic Planning; Problems and Challenges; Corporate Strategy; Computer Industry;

Citation:

Beer, Michael, and Michael J. Gibbs. "Apple Computer (D): Epilogue." Harvard Business School Case 492-013, September 1991. (Revised December 1991.)