Article | International Journal of Research in Marketing | September 2004

Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces

by Manfred Krafft, Sönke Albers and Rajiv Lal

Keywords: Theory; Cost; Sales; Employees; Germany;

Citation:

Krafft, Manfred, Sönke Albers, and Rajiv Lal. "Relative Explanatory Power of Agency Theory and Transaction Cost Analysis in German Salesforces." International Journal of Research in Marketing 21, no. 3 (September 2004): 265–283.