Article | Quantitative Marketing and Economics | June 2003

The Impact of Frequent Shopper Programs in Grocery Retailing

by Rajiv Lal and David E. Bell

Keywords: Sales; Customer Focus and Relationships;

Citation:

Lal, Rajiv, and David E. Bell. "The Impact of Frequent Shopper Programs in Grocery Retailing." Quantitative Marketing and Economics 1, no. 2 (June 2003).