Case | HBS Case Collection | September 1990 (Revised March 1991)

Mod IV Product Development Team

by Anne Donnellon and Joshua D. Margolis

Abstract

Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the challenges team members, their managers, and executives face when an organization adopts a collaborative approach to work. With a history of sequential product development and animosity between functional areas, the MOD IV team has the added pressure of having to finish the division's most ambitious project in history under a strategy of faster development. Through three perspectives -- team member, manager, and executive -- the case exposes students to the reality of teamwork.

Keywords: Business Divisions; Collaborative Innovation and Invention; Management Teams; Product Development; Organizational Structure; Groups and Teams; Competitive Strategy;

Citation:

Donnellon, Anne, and Joshua D. Margolis. "Mod IV Product Development Team." Harvard Business School Case 491-030, September 1990. (Revised March 1991.)