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Case
| HBS Case Collection
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1991
(Revised from original version)
Mod IV Product Development Team
by
Anne Donnellon and Joshua D. Margolis
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Abstract
Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the challenges team members, their managers, and executives face when an organization adopts a collaborative approach to work. With a history of sequential product development and animosity between functional areas, the MOD IV team has the added pressure of having to finish the division's most ambitious project in history under a strategy of faster development. Through three perspectives -- team member, manager, and executive -- the case exposes students to the reality of teamwork.
Keywords: Business Divisions;
Collaborative Innovation and Invention;
Management Teams;
Product Development;
Organizational Structure;
Groups and Teams;
Competitive Strategy;
Citation:
Donnellon, Anne, and Joshua D. Margolis. "Mod IV Product Development Team." Harvard Business School Case 491-030, March 1991. (Revised from original September 1990 version.)