Chapter | The Future of the City of Intellect: The Changing American University | 2002

New Business Models for Higher Education

Keywords: Business Model; Higher Education; Non-Governmental Organizations;

Format: Print

Citation:

Collis, David J. "New Business Models for Higher Education." In The Future of the City of Intellect: The Changing American University, edited by Steven Brint, 181–202. Palo Alto, CA: Stanford University Press, 2002.

The first ten pages of this case are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.

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