Chapter | Material Politics: The State and Consumer Society | 2000
by Gunnar Trumbull
Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams;
Citation:
Trumbull, Gunnar. "Strategies of Consumer Group Mobilization." In Material Politics: The State and Consumer Society, edited by Martin Daunton, and Matthew Hilton. Oxford: Berg, 2000.
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Case | HBS Case Collection | 2013
Europe: An Ever Closer Union?
Gunnar Trumbull, Jonathan Schlefer and Diane Choi
Keywords: Financial Crisis; Money; Trade; Currency; Policy; Government and Politics; European Union;
Case | HBS Case Collection | 2013 (Revised from original 2011 version)
Debt and Development in Jamaica
Rafael Di Tella, Gunnar Trumbull and Natalie Kindred
Keywords: History; Government Administration; Economic Slowdown and Stagnation; International Finance; Crime and Corruption; Poverty; Private Sector; Insolvency and Bankruptcy; Borrowing and Debt; Developing Countries and Economies; Jamaica;
Case | HBS Case Collection | 2012 (Revised from original 2010 version)
ABB: 'In China, for China'
J. Gunnar Trumbull, Elena Corsi and Elisa Farri
Keywords: History; Multinational Firms and Management; Engineering; Problems and Challenges; Competitive Strategy; Emerging Markets; Global Strategy; Growth and Development Strategy; Industrial Products Industry; China; India; Brazil;