Article | Journal of Marketing | January 2004

Commentary on "Evolving to a New Dominant Logic in Marketing"

by John Deighton and Das Narayandas

Keywords: Marketing;

Citation:

Deighton, John, and Das Narayandas. Commentary on "Evolving to a New Dominant Logic in Marketing". Journal of Marketing 68, no. 1 (January 2004): 18–27.