Case | HBS Case Collection | September 1989 (Revised August 1990)

Don Burr

by Shoshana Zuboff


Traces the career development of People Express founder Don Burr. Shows how an individual's evolving set of needs and values influences career choices and how each successive working environment meets these needs or spurs the individual to move on. Concludes as Burr is faced with the difficult choice of what he is going to do after the sale of People Express.

Keywords: Values and Beliefs; Working Conditions; Personal Development and Career; Human Needs;


Zuboff, Shoshana. "Don Burr." Harvard Business School Case 490-014, September 1989. (Revised August 1990.)