Publications
Publications
- May 1989 (Revised September 1989)
- HBS Case Collection
Jacobs Suchard: Reorganizing for 1992
By: Robert G. Eccles Jr.
Abstract
Jacobs Suchard, the Swiss-based coffee and chocolate producer, is preparing for the common market and EEC 1992. At the time of the case, the company is still organized toward independent, local country markets, and believes it must move toward a more global organization structure. The case covers actions taken to date and plans for the future.
Keywords
Organizational Change and Adaptation; Expansion; Organizational Structure; Markets; Global Strategy; Food and Beverage Industry; Switzerland
Citation
Eccles, Robert G., Jr. "Jacobs Suchard: Reorganizing for 1992." Harvard Business School Case 489-106, May 1989. (Revised September 1989.)