Working Paper | HBS Working Paper Series | 2004

Downsizing Price Increases: A Greater Sensitivity to Price Than Quantity in Consumer Markets

by John T. Gourville and Jonathan J. Koehler

Citation:

Gourville, John T., and Jonathan J. Koehler. "Downsizing Price Increases: A Greater Sensitivity to Price Than Quantity in Consumer Markets." Harvard Business School Working Paper, No. 04-042, March 2004.