Supplement | HBS Case Collection | November 1986

People Express - March 1984

by D. Quinn Mills


Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case.

Keywords: Change; Industry Structures; Business Strategy; Aerospace Industry;


Mills, D. Quinn. "People Express - March 1984." Harvard Business School Supplement 487-043, November 1986.