|
Supplement
| HBS Case Collection
|
1986
People Express - March 1984
by
D. Quinn Mills
|
Abstract
Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case.
Keywords: Change;
Industry Structures;
Business Strategy;
Aerospace Industry;