Supplement | HBS Case Collection | November 1986

People Express - March 1984

by D. Quinn Mills

Abstract

Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case.

Keywords: Change; Industry Structures; Business Strategy; Aerospace Industry;

Citation:

Mills, D. Quinn. "People Express - March 1984." Harvard Business School Supplement 487-043, November 1986.