Article | Journal of Interactive Marketing | summer 2002
by V.G. Narayanan and Lisa Brem
Keywords: Profit; Customer Relationship Management; Groups and Teams; Finance;
Citation:
Narayanan, V.G., and Lisa Brem. "Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group." Journal of Interactive Marketing 16, no. 3 (summer 2002): 76–98.
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Supplement | HBS Case Collection | 2013 (Revised from original 2013 version)
Equitas Microfinance (C): Advent of Regulation
V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram
Keywords: business model; for-profit firms; Micro Finance; growth and development strategy; corporate social responsibility and impact; Social Enterprise; India;
Case | HBS Case Collection | 2013
Transport Corporation of India (A): The Cross-selling Conundrum
V.G. Narayanan and Saloni Chaturvedi
Keywords: India;
Supplement | HBS Case Collection | 2013
Transport Corporation of India (B): Choosing the Right Candidate
Keywords: Transportation Industry; India;