Article | Journal of Interactive Marketing | summer 2002

Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group

by V.G. Narayanan and Lisa Brem

Keywords: Profit; Customer Relationship Management; Groups and Teams; Finance;

Citation:

Narayanan, V.G., and Lisa Brem. "Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group." Journal of Interactive Marketing 16, no. 3 (summer 2002): 76–98.