Article | Marketing Science | summer 2003

R&D, Marketing, and the Success of Next-Generation Products

by Elie Ofek and Miklos Sarvary

Keywords: Research and Development; Marketing; Success; Product;

Citation:

Ofek, Elie, and Miklos Sarvary. "R&D, Marketing, and the Success of Next-Generation Products." Marketing Science 22, no. 3 (summer 2003): 355–370.