Case | HBS Case Collection | May 1986

Data Administration in Citibank Brazil (A): The Competitive Advantage

by Shoshana Zuboff

Keywords: Banks and Banking; Information Management; Competitive Advantage; Banking Industry; Brazil;

Citation:

Zuboff, Shoshana. "Data Administration in Citibank Brazil (A): The Competitive Advantage." Harvard Business School Case 486-109, May 1986.