Case | HBS Case Collection | February 1986 (Revised September 2011)

Donna Dubinsky and Apple Computer, Inc. (A)


Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky believed, however, that this process would be practically and financially unworkable. Presents her defensive and unsuccessful conflict management, culminating in her threatened resignation. May be used with Debi Coleman and Apple Computer, Inc.

Keywords: Management Teams; Conflict and Resolution; Computer Industry; United States;


Jick, Todd D., and Mary C. Gentile. "Donna Dubinsky and Apple Computer, Inc. (A)." Harvard Business School Case 486-083, February 1986. (Revised September 2011.)