Article | MIT Sloan Management Review | summer 2003

Leveraging the Incumbent's Advantage

by Marco Iansiti, F. Warren McFarlan and George Westerman

Citation:

Iansiti, Marco, F. Warren McFarlan, and George Westerman. "Leveraging the Incumbent's Advantage." MIT Sloan Management Review 44, no. 4 (summer 2003): 58–64.