Case | HBS Case Collection | April 1983 (Revised October 2000)

People Express (A)

by Leonard A. Schlesinger and Debra Whitestone


Describes the start up, strategy, organizational design, and operations over the first eighteen months of the airline. Focuses on the creative use of human resources as an integral part of the business strategy.

Keywords: Human Capital; Air Transportation; Organizational Design; Operations; Business Startups; Business Strategy; Air Transportation Industry; United States;


Schlesinger, Leonard A., and Debra Whitestone. "People Express (A)." Harvard Business School Case 483-103, April 1983. (Revised October 2000.)