Article | Organizational Behavior and Human Decision Processes | March 2005

Towards a Competitive Arousal Model of Decision Making: A Study of Auction Fever in Live and Internet Auctions

by Gillian Ku, Deepak Malhotra and J. Keith Murnighan

Keywords: Competition; Decision Making; Auctions; Online Technology;

Citation:

Ku, Gillian, Deepak Malhotra, and J. Keith Murnighan. "Towards a Competitive Arousal Model of Decision Making: A Study of Auction Fever in Live and Internet Auctions." Organizational Behavior and Human Decision Processes 96, no. 2 (March 2005): 89–103.