Article | Marketing Science | summer 2003

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

by Anita Elberse and Jehoshua Eliashberg

Keywords: Supply and Industry; Product; Markets; Film Entertainment; Entertainment and Recreation Industry; Motion Pictures and Video Industry;

Citation:

Elberse, Anita, and Jehoshua Eliashberg. "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures." Marketing Science 22, no. 3 (summer 2003): 329–354.