Publications
Publications
- January 1982
- HBS Case Collection
GenRad, Inc. (A): The Pursuit of Renascence Under the Ambivalence Born of the Confluence of Nascence and Senescence
By: Robert G. Eccles Jr.
Citation
Eccles, Robert G., Jr. "GenRad, Inc. (A): The Pursuit of Renascence Under the Ambivalence Born of the Confluence of Nascence and Senescence." Harvard Business School Case 482-029, January 1982.