Case | HBS Case Collection | January 1981

Mary Kay Cosmetics, Inc.

by John P. Kotter


Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman.

Keywords: Management Teams; Business Strategy; Organizations; Beauty and Cosmetics Industry;


Kotter, John P. "Mary Kay Cosmetics, Inc." Harvard Business School Case 481-126, January 1981.