Journal Article | Harvard Business Review | March–April 1998

Even Swaps: A Rational Method for Making Trade-Offs

by John S. Hammond, Ralph L. Keeney and Howard Raiffa

Citation:

Hammond, John S., Ralph L. Keeney, and Howard Raiffa. "Even Swaps: A Rational Method for Making Trade-Offs." Harvard Business Review 76, no. 2 (March–April 1998): 137–+.